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McDonald's Makes Its Logo More 'Green' In Europe

McDonald’s Makes Its Logo More ‘Green’ In Europe

BERLIN – McDonald’s is going green — swapping its traditional red backdrop for a deep hunter green — to promote a more eco-friendly image in Europe.
About 100 German McDonald’s restaurants will make the change by the end of 2009, the company said in a statement Monday. Some franchises in Great Britain and France have already [...]

Oil Company To Use Tallest, Greenest Building In Europe As Its HQ

Oil Company To Use Tallest, Greenest Building In Europe As Its HQ

It looks like a modern version of a van Gogh painting rather than the future headquarters of an oil company, but with its concert hall, museum, hotel and business center, Gazprom Tower will be the tallest, greenest building in Europe.

Yes, there’s plenty of irony in having Gazprom’s oil unit, OAO Gazprom Neft, use one of [...]

Google Going Green

Google Going Green

Some companies have very high energy use. The reasons for this are pretty obvious: manufacturing requires a lot of energy. Computing requires a lot of energy. Air conditioning requires a lot of energy. If you combines groups of these: you need a lot of energy. Not many companies will go to real efforts to solve [...]

Going Green Business Pragmatic Approach

Going Green Business Pragmatic Approach

Some environmental groups say they are taking a pragmatic approach to working with such companies, under the theory that it is better to help companies solve some environmental problems than to not do anything at all.
Ruta, whose organization Environmental Defense was one of the early groups to partner with big corporations, said her company’s motto [...]

Starting A Green Business

Starting A Green Business

The explosion of organic and eco-friendly products on retail store shelves is more than just a passing fad. It’s big business. This means big opportunities for environmentally minded entrepreneurs.
According to the The Organic Trade Association’s Manufacturer Survey, the organic industry grew by 21% to reach $17.7 billion in consumer sales in 2006. Over the last [...]

The 3 Hottest Cleantech Sectors

The 3 Hottest Cleantech Sectors

The following are three reports covering some of the hottest cleantech sectors: wind, solar, and algae biofuels.In each section, you’ll find growth targets for the respective industries, policy guidance, and a few investment recommendations.This report is your gateway to what will be a $45 trillion profit machine by 2050.
Investing in Solar Technology
Solar energy is big [...]

Leeding The Economy To Sustainability

Leeding The Economy To Sustainability

It has been fascinating to watch how quickly people respond to market forces.
When gas was over four dollars a gallon, metro transit systems experienced record ridership and hybrids were on lengthening backorder. Now with our global economy in a tailspin, front lawns are being replaced with vegetable gardens and backyards are filling with chicken coops. [...]

Corporations Find Business Case For Going Green

Corporations Find Business Case For Going Green

Why go green? If oil prices surge even higher, or supplies dwindle, people will still want to heat their homes, drive their cars and turn on their lights. For a company like BP to make it in that type of market, it might help to be able to offer alternative products, such as solar or [...]